Lighthouse Brands Icon

Make money
while you sleep.
No, seriously.

Not just a few bucks here and there. We're talking steady,

reliable revenue. Even when you're hitting the hay, your

eStore will still be working its magic.

Your dream
customers...
Delivered to your
virtual doorstep.

Imagine waking up to a line of customers ready to buy. We

do the heavy lifting: marketing, sales, customer service, the

whole shebang. You get to focus on what you’re best at

perfecting your products, dreaming up new ones, chatting

with your customers, and building that killer community.

Why blend in,
when you can
stand out!

It's time to give the big fish a run for their money with a

brand that's bold, brave, and totally unforgettable.

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Simplify Building
Your Dream Brand.

We operate your brand using a Direct Sales Model under a long-term license or fee-for-service basis.


We collect revenue directly from Customers and pay you a monthly fee. All marketing, technology and customer service expenses are paid out of collected revenue.

Brand Owner Benefits

As brand owner, you maintain brand ownership and are fully
involved in brand strategic and creative direction.

find-strategy

Identify

We dig in to what makes you tick and what makes you different.

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Challenge

We push you to get uncomfortable-and go bigger.

strategy

Strategize

We'll cook up a brand strategy that makes your dream real, fast.

rocket

Commit

If you're all in, we're all in. Let's build a brand that makes waves and matters to the right people.

Challenger Brand
Development


If you're looking for the usual advertising and digital marketing hype, we're not it.
But if you're looking to break stuff (in a good way), let's chat.

brand-ideation

Brand Ideation


This is where the fire starts-finding that bold, disruptive idea that will go toe-to-toe with the industry giants. We're not here to play it safe; we're here to shake things up.
brand-inception

Brand Inception


Time to draw up the battle plans. We'll map out how your brand is going to challenge the status quo and make a lasting impact.
brand-identity

Brand Identity


Your brand needs a look that screams "I'm different." We'll develop a visual and verbal identity that not only turns heads but makes people think twice.
brand-prototyping-and-testing

Brand Prototyping and Testing


Before we launch your brand in the wild, let's test it out in the real world. This is where we refine and perfect your message to ensure it hits hard.

Challenger Brand
Operations


challenger-brand-launch

Challenger Brand Launch


This is it-the full-on assault. We're rolling out your Challenger brand to make an impact, disrupt the industry, and claim your space.
brand-growth-and-momentum

Brand Growth and Momentum


You've made your mark, but the battle isn't over. Now it's about maintaining the momentum, scaling up, and constantly challenging the norm.
challenger-going-concern

Challenger Going-concern


Your Challenger brand has grown into a strong, sustainable business, but the mindset remains the same: keep challenginer, keep growing, and stay bold.

Challenger Brand Besties


A.K.A. the Hall of Fame of Challenger Brands We Wish We'd Made Ourselves.

What Makes
a True Challenger
Here's Our
Checklist.

We're looking for brands with grit, guts and a mission. See if you fit the bill.


To us, a Challenger brand isn’t defined by its size, but by its spirit. Here's what we're looking for. If you see your brand here, we're ready to make things happen.

You're here to lead, to dominate, and to create something bigger than yourself. You see a future that’s different from today—and you're ready to make it happen.

You're not held back by how things 'should' be done. You ask questions others won’t, and you're not afraid to disrupt norms to find new solutions. Fresh takes are your superpower.

You know who you are and what you stand for. You're here to be a beacon for something that matters, and you're unshakeable in your beliefs. Your brand is a rallying point for millions, not just a product.

You're willing to cut the fluff and focus on what makes the biggest impact. You choose what to do—and what to leave behind. You're ready to go all-in where it counts, even if that means sacrificing elsewhere.

You don't just tell customers what you sell. You pull them into a story that they want to be part of. You're ready to spark curiosity, build loyalty, and create fans, not just customers.

Safe and predictable isn't your style. You're ready to step into the unknown and make bold moves, even if that means going against the grain. Calculated risks are where you thrive.

You don’t have to be the biggest or the richest to win. You know how to make the most of what you’ve got, and you're not afraid to hustle. You're scrappy, creative, and unstoppable.

You're not looking to fit in. You're here to change the game, make waves, and shake things up. You believe in doing things differently-and you're committed to showing the world why that matters.

About Us

Founded in August 2024, Lighthouse Brands is a direct marketing and sales agency for startup and emerging online retail brands.

We help bold online retail brands in fashion, beauty, education, toys, and home goods in Asia, Europe and North America take on the giants.

We take on the heavy lifting with a full-service, skin-in-the- game approach- handling all the boring and tedious operational stuff so you, the brand owner can focus on what you're best at, like product design and community engagement-backed by tailored strategy, seamless operations, and data- driven growth for win-win results that help brands break through and thrive.

Think you've got the Challenger spirit?